
Xceed Preparatory Academy | Florida | 2024
We partnered with Xceed Preparatory Academy to strengthen their brand visibility, boost engagement, and raise awareness about their personalized, flexible approach to education. Our collaboration included a mix of public relations, content creation, and event support. We developed and executed a targeted PR strategy that positioned Xceed as a thought leader in innovative education, resulting in media placements across both print and digital outlets. Our team wrote and optimized blog content to improve SEO and connect with prospective families, while also helping to plan and promote key events—like school grand openings—ensuring strong attendance and local media coverage. We also advised on sensitive communications, providing clear and effective messaging to stakeholders throughout.
“I 100% recommend Shelly and her team for any and all PR/marketing needs. Shelly is a true professional with a vast knowledge of business, marketing and trends. She made a huge impact on our business and we are incredibly grateful. Shelly is innovative, proactive, creative and extremely hard working. Shelly’s positive attitude and drive are some of the many reasons she was a dream to work with. If you are looking for PR or marketing strategy help or compelling content, Evergreen Communications is the best option!”
-Ilana Parker, Marketing Director at Xceed Preparatory Academy

Family Houston | Houston, TX | 2023-2025
In 2023, I returned to Family Houston as a communications consultant to support their ongoing marketing and website needs. I led strategic updates to their website, resulting in improved SEO and a lower bounce rate, and provided content creation and media outreach that helped increase visibility across local and national platforms. I also offered guidance on social media strategy and marketing best practices to support their team. My work helped Family Houston strengthen its digital presence and continue connecting with the community in meaningful ways.
“Shelly understands the unique balance required for nonprofit communications. She creates pieces that speak to all of a nonprofit’s stakeholders, from potential clients to community partners to philanthropic funders.”
-Liz Green, Former Chief Development Officer at Family Houston

Aurora School | Oakland, CA | 2024-2025
In 2024, we partnered with Aurora School, a K-8 independent school in Oakland, to strengthen their communications and help attract more families. Our work included a full communications audit, a custom strategy plan, and ready-to-use templates to support ongoing implementation. We developed engaging blog posts that highlighted the school’s values and unique programs, including social-emotional learning, multigrade classrooms, and student leadership. We also crafted a targeted public relations strategy, pitching events like the Tinker Faire and securing coverage in local and education-focused outlets. From content creation to media outreach and community engagement, our collaboration helped Aurora amplify its voice and build stronger connections with current and prospective families.
“Working with Evergreen Communications has been a truly positive experience. Their team is timely and responsive and brings fresh ideas to the table.”
-Abbie Koss, Head of Aurora School