Real Stories, Real Results

A glimpse at some of the work we’ve done, and the words our clients use to describe it.

Xceed Preparatory Academy | Florida | 2024

We partnered with Xceed Preparatory Academy to strengthen their brand visibility, boost engagement, and raise awareness about their personalized, flexible approach to education. Our collaboration included a mix of public relations, content creation, and event support. We developed and executed a targeted PR strategy that positioned Xceed as a thought leader in innovative education, resulting in media placements across both print and digital outlets. Our team wrote and optimized blog content to improve SEO and connect with prospective families, while also helping to plan and promote key events—like school grand openings—ensuring strong attendance and local media coverage. We also advised on sensitive communications, providing clear and effective messaging to stakeholders throughout.

“I 100% recommend Shelly and her team for any and all PR/marketing needs. Shelly is a true professional with a vast knowledge of business, marketing and trends. She made a huge impact on our business and we are incredibly grateful. Shelly is innovative, proactive, creative and extremely hard working. Shelly’s positive attitude and drive are some of the many reasons she was a dream to work with. If you are looking for PR or marketing strategy help or compelling content, Evergreen Communications is the best option!”

-Ilana Parker, Marketing Director at Xceed Preparatory Academy

Family Houston | Houston, TX | 2023-2025 

In 2023, I returned to Family Houston as a communications consultant to support their ongoing marketing and website needs. I led strategic updates to their website, resulting in improved SEO and a lower bounce rate, and provided content creation and media outreach that helped increase visibility across local and national platforms. I also offered guidance on social media strategy and marketing best practices to support their team. My work helped Family Houston strengthen its digital presence and continue connecting with the community in meaningful ways.

“Shelly understands the unique balance required for nonprofit communications. She creates pieces that speak to all of a nonprofit’s stakeholders, from potential clients to community partners to philanthropic funders.”

-Liz Green, Former Chief Development Officer at Family Houston

image with a screenshot of a press release and a PR announcement symbol. the background is an earth blue

Aurora School | Oakland, CA | 2024-2025

In 2024, we partnered with Aurora School, a K-8 independent school in Oakland, to strengthen their communications and help attract more families. Our work included a full communications audit, a custom strategy plan, and ready-to-use templates to support ongoing implementation. We developed engaging blog posts that highlighted the school’s values and unique programs, including social-emotional learning, multigrade classrooms, and student leadership. We also crafted a targeted public relations strategy, pitching events like the Tinker Faire and securing coverage in local and education-focused outlets. From content creation to media outreach and community engagement, our collaboration helped Aurora amplify its voice and build stronger connections with current and prospective families.

“Working with Evergreen Communications has been a truly positive experience. Their team is timely and responsive and brings fresh ideas to the table.”

-Abbie Koss, Head of Aurora School

Working with Evergreen Communications has been a truly positive experience. Their team is timely and responsive and brings fresh ideas to the table.

-Abbie Koss, Head of Aurora School

Shelly understands the unique balance required for nonprofit communications. She creates pieces that speak to all of a nonprofit's stakeholders, from potential clients to community partners to philanthropic funders.

– Liz Green, Former Chief Development Officer at Family Houston

I 100% recommend Shelly and her team for any and all PR/marketing needs. Shelly is a true professional with a vast knowledge of business, marketing and trends. She made a huge impact on our business and we are incredibly grateful. Shelly is innovative, proactive, creative and extremely hard working. Shelly's positive attitude and drive are some of the many reasons she was a dream to work with. If you are looking for PR or marketing strategy help or compelling content, Evergreen Communications is the best option!

-Ilana Parker, Marketing Director at Xceed Preparatory Academy

Shelly's innate ability to understand and execute complex projects, coupled with her eye for design and excellent writing skills, not only enhanced our branding but also significantly elevated the experience of our donors.

-Laura Lafakis, Former Director of Development at Youth Haven

I've worked with Shelly for years, and she’s always been fantastic. Her attention to detail is spot on, and she’s super responsive whenever I need something. The quality of her work is always top-notch. Highly recommend!

Tracey Burnett-Greenup Former Chief Operating Officer at Family Houston

I had the privilege of working with Shelly, and honestly, she’s one of the best in the business. Her energy, creativity, and passion for marketing and communications are infectious. Shelly was always approachable, took the time to understand what we needed, and made every project feel like a fun, collaborative effort. If you’re looking for a skilled and enjoyable consultant, I can’t recommend Shelly enough. Her enthusiasm and dedication are sure to be a huge asset to any organization or business.

Adrian Lira PhD, Clinical Assistant Professor at Baylor College of Medicine

Working with Shelly at Evergreen Communications, LLC has been nothing short of fantastic. She has been an incredible partner—amazingly creative, easy to collaborate with, and always bringing her expertise to the table. Shelly consistently helps me make the best selections for my profession and our school brand, ensuring everything aligns with our vision and goals. Her attention to detail is unmatched, and she has a keen ability to understand what works best for our audience. Thanks to her thoughtful marketing strategies, our school has gained significant attention, and I’ve even had the pleasure of being a guest on several podcasts—a testament to her innovative approach and commitment to elevating our brand. Shelly’s collaborative spirit and dedication have made working with her an absolute pleasure. I truly appreciate her professionalism, creativity, and the genuine care she brings to every project. I couldn’t have asked for a better partner!

Betty Norton, Chief Academic Officer at Xceed Preparatory Academy

Working with Evergreen Communications has been an absolute pleasure. They truly understand the needs of my organization and their expertise shines through in every step of the process. I received a Marketing & Communication audit, a Strategic Communication Plan, and an Initial Recommendations and Roadmap—all thoughtfully tailored to my business. Shelly and Christina went above and beyond to ensure I felt completely supported and satisfied. Most importantly, I felt heard. They knew exactly what I needed and delivered it in a way that was clear, actionable, and never overwhelming. Their guidance has been invaluable, and I look forward to working with them again as I continue to grow my business!

Dianne Long, Small Business Owner