Why an Updated Website Matters
Tips for Nonprofits and Schools to Stay Relevant and Engaging
Your website is often the first impression your community, donors, or prospective families will have of your organization. For nonprofits and schools especially, a clear, up-to-date, and engaging website builds trust, drives action, and helps tell your story.
If it’s been a while since you reviewed your homepage or checked for outdated information, don’t fret – there are many simple updates that can make a big difference!
Why Website Updates Are Essential
First Impressions Count
Visitors will judge your credibility and professionalism within seconds. An outdated event, broken link, or old staff listing can cause confusion or send the wrong message.
Better Search Engine Rankings
Search engines prioritize websites that are updated regularly with relevant content. Blog posts, announcements, and fresh keywords can help you appear higher in search results, making it easier for your community to find you.
Increased Engagement and Conversions
Whether you want people to donate, enroll, volunteer, or attend an event, your website needs to guide them to take the next step. Updated content, compelling visuals, and easy navigation are key.
Showcasing Impact and Culture
Your website should reflect what’s happening right now. Sharing student projects, program updates, testimonials, and photos helps show your work and makes people want to get involved!
Simple Ways to Keep Your Website Fresh
Add Timely Blog Posts or News Updates
Share recent wins, like a successful fundraising campaign or a student’s academic achievement. Highlight upcoming events, such as a school fair or a community service project.
Keep Key Pages Current
Ensure your contact info, staff list, programs, tuition, and donation pages reflect accurate, up-to-date details.
Refresh Photos and Visuals
Swapping out a few photos each season or semester helps your site feel active and alive.
Use Tools to Simplify the Process
- Google Calendar integration for events
- Canva for easy graphic updates
- WordPress plugins like Yoast SEO for keyword help
- Trello or Asana to manage content schedules
- Grammarly or Hemingway Editor for polishing copy
Need Help Getting Started?
If managing your website feels overwhelming, Evergreen Communications can help nonprofits and schools keep their websites aligned with their mission and goals—whether you need a one-time refresh or ongoing support. We can assist with content creation, design updates, and SEO best practices, ensuring your website is always fresh and engaging.
Contact us today for a free consultation, or check out our services page to learn more!