Holiday Campaigns That Shine

How to Spread Cheer and Engage Your Audience During the Festive Season

The holiday season offers nonprofits, schools, and changemakers a unique opportunity to connect with their audiences through festive and impactful campaigns. This period fosters generosity and provides a platform to highlight organizational missions in a relatable way. In 2023, U.S. donors contributed an estimated $3.1 billion on GivingTuesday alone, underscoring the season’s philanthropic potential. (AP News)

Creative Holiday Campaign Ideas

Themed Fundraisers

One successful example is Family Houston’s “Giving Wreath,” a program created by Shelly Allhands, Founder of Evergreen Communications. This initiative allowed individuals and companies to adopt a wreath adorned with ornaments representing different types of gift cards, such as groceries or gas cards, to assist clients in need. The campaign combined festive imagery with direct community impact, creating an emotional connection with donors.

Holiday Storytelling Initiatives

Share compelling stories that showcase your organization’s impact. These narratives create a deep emotional connection, encouraging supporters to engage and contribute.

Festive Social Media Campaigns

Create interactive campaigns, like sharing updates on the number of wreaths adopted or featuring thank-you messages from recipients. Social media is a powerful tool to spread cheer and foster a sense of community among your audience.

Tips for Writing Holiday-Themed Content

Tone and Voice

Balance festive cheer with professionalism to resonate appropriately with your audience.

Calls-to-Action

Use language like “Adopt a wreath and spread the joy of giving” to inspire action.

Inclusivity is key

Acknowledge diverse celebrations to ensure your message is welcoming and relatable to all audience segments, making each reader feel valued and included in your holiday campaign.

The Visual Appeal of Holiday Messaging

Incorporate festive imagery, holiday colors, and seasonal themes into your communications. Tools like Canva can help you create professional, visually appealing designs that enhance your message. 

The holiday season is a powerful time to inspire generosity and build stronger connections with your community. Your organization can shine and make a lasting impact with creative ideas and effective strategies.